Rapper Mr Real has publicly challenged Afrobeats star Dbanj accusing his CREAM platform of failing to afford a negotiated N20 million ambassadorial deal The controversy stems from a perceived discrepancy between Dbanjs talk of multi-billion dollar ventures and the platforms alleged financial inability to meet its contractual obligations .
A Clash of Titans Mr Reals Public Outcry
In a surprising turn of events that has sent ripples through the Nigerian music and entertainment industry popular street-hop rapper Okafor Victor widely known as Mr Real has publicly called out Afrobeats superstar Dbanj over an alleged failed ambassadorial agreement The core of the dispute revolves around a reported N20 million deal that according to Mr Real Dbanjs digital platform Creative Reality Entertainment Arts and Music CREAM was ultimately unable to finalize .
Mr Realfamous for his hit song Legbegbedid not mince words taking to his social media to express his frustration and question the perceived financial strength of Dbanjs business ventures The rappers outburst was a direct reaction to a recent interview Dbanj granted which Mr Real interpreted as a display of packaging over genuine financial muscle .
The N20 Million Deal and the Discount Dilemma
The rappers claim centres on the fact that negotiations for a brand ambassador role with the CREAM platform had progressed significantly only to be abruptly stalled due to financial reasons .
Also Read : Ex Governor Uzoka Reveals Why He Could Not Look Away from a Woman Despite Islamic Teachings
Mr Real alleged that despite the N20 million fee being negotiated the CREAM platform was unable to meet the commitment He further claimed that he and his team even offered a discount to facilitate the deal yet the platform was still incapable of providing the required funds leading to the ultimate collapse of the agreement .
In his public statement Mr Real articulated a direct challenge to the reality behind the celebritys business facade .
I heard one brother said his company is worth 3 billion All these egbon are doing packaging Do not use packaging to kill us The company that cannot afford to pay its ambassador N20 million He was begging for a discount and we still gave him one But he still could not pay This is not 2018 2019 or 2020 This is 2025 All those packaging will not fool us again It depends on the cream though Maybe its ice cream or body cream What exactly is the company doing Bro do you even know what three billion is What exactly are they doing in your company .
The 3 Billion Misunderstanding Afreximbank Partnership
Crucially the context of the 3 billion figure cited by Mr Real appears to stem from a misinterpretation or miscommunication regarding Dbanjs actual comments in the interview .
A review of the Koko Masters interview reveals that he was not claiming his own company DKings Men Media or the CREAM platform was individually valued at 3 billion Instead Dbanj was referring to a major partnership and funding commitment related to the Nigerian creative industry .
During his conversation Dbanj was discussing the significant financial backing secured through his discussions with the African Export-Import Bank Afreximbank He clarified that Afreximbank had earmarked a massive 3 billion fund specifically as a war chest for the Nigerian creative sector He broke down the allocation noting that there is 3 billion for the creative sector 1 billion for fashion and 2 billion for music and film .
This substantial financial figure which Dbanj was referencing to highlight the available industry opportunity and Afreximbanks support seems to have been mistakenly attributed by Mr Real as the personal valuation of Dbanjs own company leading to the public critique .
CREAM Platform A Look at the Business
The C R E A M Creative Reality Entertainment Arts & Music platform was launched in 2016 through DKings Men Media Ltd The platforms stated mission is to provide a digital avenue to tackle the endemic challenges of visibility and fair compensation often faced by African creatives Operating via web and USSD technology it aims to be an accessible low-cost entry point into the entertainment industry helping with talent discovery and monetisation .
The platform has indeed recorded notable successes with the discovery and backing of popular names such as Berri Tiga Machala Slimcase discovered alongside Mr Real for Legbegbe and LADE Adulthood Anthem .
In a significant show of institutional confidence Afreximbank through its entity CANEX Creations Inc entered into a Strategic Equity Partnership with DKings Men Media Ltd signalling investor support for the platforms growth and its role in bridging infrastructure gaps in Africas creative economy This partnership falls under Afreximbanks broader Creative Africa Nexus CANEX initiative which has a multi-billion dollar commitment to the continents creative and cultural industries .
The Takeaway Separating Facts from Packaging
The public spat between Mr Real and Dbanj highlights the persistent tension between the aspirational brand image celebrity entrepreneurs project and the operational realities of their businesses While Dbanj is undeniably a successful music and media personality with high-profile institutional backing Mr Reals experience raises questions about the liquidity and immediate capacity of the CREAM platform to execute all planned initiatives .
For the public this incident serves as a sharp reminder to separate personal company valuation from funding figures earmarked for the entire industry through partnerships While Dbanj is a part of the creative ecosystem benefitting from the Afreximbank commitment the fund is not his personal capital reserve .
The entertainment industry waits to see how Dbanj and the CREAM platform will formally respond to Mr Reals claims which have undoubtedly sparked a conversation about transparency and financial integrity in the African creative sector .
Disclaimer:
The news information presented here is based on available reports and reliable sources concerning the statements made by Mr Real and Dbanj Readers should cross-check updates and official responses from the artists and the CREAM platforms management for the complete and current facts regarding the alleged N20 million ambassadorial deal and the companys financial context .